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 Your future financial security is based on endowment growth and planned giving – and wise financial management.
Integrated planned giving is the process of allowing you to address all facets of fund-raising in a systematic way while at the same time offering prospective donors a new, more compelling perspective on giving. It is the way to share your organization’s vision and build its future — a chance to make a difference and leave an enduring legacy.
The Canon Group helps your organization leverage its position so your constituencies — those already aware and those you will identify and develop — will be inspired to provide long-term support, to invest in your organization’s future.
Our process brings advancement credibility to all levels of giving to your organization. From the outside, the donors and his or her professional advisors see skilled, technically-proficient professional advisors, which makes them more likely to select your investment from all the competition. From within, all business divisions — legal staff, the business office, treasurer and investment managers — participate as a team to secure the present and finance the future. The board grows in confidence with a demonstrably higher level of expectations and competence. Your organization — and your constituencies — benefit.
Planned giving strategies are integrated into every facet of the advancement program. A seamless process moves donors through a structured upgrading cycle first they write checks to provide annual income, soon they transfer assets for an investment that brings annual returns and endows the future. Planned gifts from your donors are your organization’s long-term growth and security. They guarantee that your mission will continue to thrive.
 Art Robinson founded The Canon Group in 1997, based on his extensive experience as a team leader and development officer with such institutions as MIT, Princeton University, Williams College and The Lawrenceville School, The Canon Group today uses the same approaches practiced by major US institutions, appropriately scaled and adapted for each individual client organization’s needs.
“Together, we will elicit action where there was mere interest, zeal where there was just goodwill, legacies where there were only small gifts.”
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